PARSED CONTENT

The site has the following in the site, "Were rolling out new features! Click here for details." I noticed that the web site also stated "there are a huge volume of fly-fishing products out there; most of them average, some pretty good, some pretty bad, and few of them, exceptional." They also stated " Thats why every product we offer has passed our selection process and field testing to qualify as an Anglers Dream selection. Our success is due to our commitment to one guiding principal - Value." The meta header had fly rod as the first keyword. This keyword was followed by discount flies, fly line, and fly reel which isn't as important as fly rod. The other words the site uses is fly shops. flydealer is also included and might not be seen by search parsers.